Advertising can be costly, and no one ever promises that the advertising will bring you more business. Advertising is always a long-term investment where you pay out dollars today hoping to make more money from new customers brought in by the advertising. You can pay Google hundreds of dollars a month, and there is still no promise of return on your investment.
This is an important message to all ozone-type businesses who have found that they spend more time explaining or defending ozone as a great solution for many environmental ills. Why is ozone the first or only thing we present? Does a mechanic explain how a torque wrench works, or does he fix the car?
We have decided it is time to start a warlike campaign against ozone abuse. That may sound radical, but we have seen a geological shift in the landscape of ozone treatments.
There is an occasional issue that we hear about at the offices of the National Ozone Association, and that is over-treatment of house, room, or building during an ozone treatment. Think of ozone as you might any remediation or cleaning product. You can use too little, or too much. Think of cleaning with something as simple as water. Cleaning a very dirty floor with too little water will make mud.
Misinformation is to the Internet as rumors are to high school. The truth may be quite different from the rumor, but if it is repeated often enough ... the lie starts to sound like the truth. And, I have heard more than my fair share of half-truths and malicious rumors about ozone.
A debate has swirled about for years about the use of ozone generators for mold infestations. Some mold experts call ozone "useless" for mold treatment, while others strongly insist that ozone will kill mold.
In the ongoing saga regarding the effect of ozone on electronics, we did our own experiment that exposed a plastic bag, a small speaker, and a cell phone to high levels of ozone (much higher than 20 ppm) for a period of 5 days. Frankly, our meter does not go higher than 20 ppm, so with a 3000 mg/hr ozone cell in a box less than 2 foot square was super intense.
Early on, the start-up ozone entrepreneur usually runs into a wall that dashes their enthusiastic belief in ozone as the "Single Solution" to odor problems. Over the years, I have seen many people start their ozone business with an all-out belief in the power of ozone.